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Growing Your Business
Is Our CRAFT
Digital | Marketing | Strategy
What We Do
Craft is a digital marketing, and strategy consultancy focused on growing your business and optimizing your customer experience
Growth Strategy
Develop acquisition and referral programs — through paid campaigns and leveraging your channels
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Content Strategy
Create relevant content that is easy to discover including web, SEO, blogs, videos, and social presence
AUTOMATION
Develop email, text, and chat communications that trigger based on customer interaction with your brand
DIGITAL OPTIMIZAtion
Optimize paid media, and key customer channels and journeys — sign up, shopping cart, onboarding & self-service
Social Strategy
Grow and engage your audience by creating content to drive awareness, build community, and drive sales
Analytics
Set up dashboards to understand customer behavior and interaction with your brand and channel performance
Meet your customers at any stage
Attract
Drive prospective customers with content that is easy to discover
Content Strategy
social, podcasts, webinars, videos
Owned channels
website, blog, social, SEO
Paid media
social, search
Nurture campaigns
Automation
Retargeting
Free trials
Self-service
Allow prospects to learn about your product on their terms to ultimately drive sales
Engage
Digital experience optimization
cart, sign up, website, app
Education
onboarding, welcome programs, knowledge base
Referral & Rewards programs
Surprise and excite customers with rewards and creating an excellent customer experience
Delight
Meet the Founder
JENNIFER CRAFT
20+ years of digital marketing experience working with B2C, B2B, and non-profit brands. From acquisition and retention strategies to optimizing the customer experience.
Brands we’ve worked with
